Liverpool F.C. Home Kit

The Liverpool F.C. home kit is the kit worn by the Liverpool F.C. first team primarily during home matches, and also during away matches with teams who wear opposite colour kits. Over the years the kits have gone though several changes. The first kits from the clubs founding in 1892 to 1896 were blue and white quartered shirts with blue pants. In 1896 the colours changed to red shirts and white pants to differentiate between local rivals Everton who wore an all blue kit. The symbol of the city of Liverpool, the Liver Bird, was adopted as the club's crest in 1901. In 1964 then manager Bill Shankly decided to change the club's kit to the iconic all red that it is today. The home kit today is changed every year to two years with a different design.

Sponsors

Liverpool were the first English football club to include sponsors on the front of their jerseys after agreeing to a deal with Hitachi in 1979. Their sponsorship deal with Carlsberg was the longest running deal in English top flight history, which lasted from 1992-2010. In 2009 Standard Chartered signed a £20million sponsorship deal with Liverpool that will last until 2014.

Shirt Sponsors

• 1979–1982: Hitachi
• 1982–1988: Crown Paints
• 1988–1992: Candy
• 1992–2010: Carlsberg
• 2010–Present: Standard Chartered

Kit Manufacturers

As of 2006 Liverpool's kits have been manufactured by the German sportswear company Adidas in a deal worth £13 million a season.

In April of 2011 Liverpool signed a deal with Warrior Sports in a record deal worth £25 million per season.

• 1973–1985: Umbro
• 1985–1996: Adidas
• 1996–2006: Reebok
• 2006–2012: Adidas
• 2012-: Warrior

Kit history

1892-1896

1896-1900

1900-1902

1902-1905

1905-1907

1907-1910

1910-1931

1931-1932

1932-1933

1933-1934

1933-1936

1936-1940

1944-1945

1945-1946

1946-1947

1947-1949

1949-1951

1951-1955

1955-1956

• First kit to feature the Liverpool badge.

1956-1959

1959-1962

1962-1963

1963-1965

1965-1968

• First all red kit - this was decided on after discussion between Bill Shankly and Rony Yeats. "He thought the colour scheme would carry psychological impact — red for danger, red for power. He came into the dressing room one day and threw a pair of red shorts to Ronnie Yeats. 'Get into those shorts and let’s see how you look,' he said. 'Christ, Ronnie, you look awesome, terrifying. You look 7ft tall.' 'Why not go the whole hog, boss?' I suggested. 'Why not wear red socks? Let’s go out all in red.' Shankly approved and an iconic kit was born."

1968-1973

1973-1974

1974-1975

1975-1976

1976-1979

1979-1982

• First kit to feature a sponsor.

1982-1983

1983-1985

1985-1986

1985-1987

Liverpool Actually wore this shirt as well as the classic Cup Final winning '1 line Crown Paints' version on rare occasion in the 85/86 season aswell, albeit without the commerative double winning writing surrounding the Adidas emblem.  The sponser had decided that the 'Crown Paints' advertising was too dificult to pick up on TV so adopted this on 2 lines along with the original 1 line version in 85-86 which was the original choice.  They went on to just use this double lien version in the 86/87 however the commerative double writing soon vanished.

1987-1988

1988-1989

1989-1991

1991-1992

1992-1993

1993-1995

Kit changes sponsor to Carlsberg

1995-1996

1996-1998

1998-2000

2000-2002

2002-2004

2004-2006

• Final kit to be manufactured by Reebok.
• This kit was worn during the 2005 Champions League Final win over A.C. Milan.

2006-2008

First kit in a new contract with Adidas

2008-2010

• Final kit sponsored by Carlsberg.

2010-2012

• First kit sponsored by Standard Chartered.
• Final kit manufactured by Adidas due to the new contract with Warrior.

2012-2013

• First kit manufactured by Warrior.

2013-2014

2014-2015