The Liverpool F.C. home kit (also know as Liverpool F.C. First Kit) is the kit worn by the Liverpool F.C. first team primarily during home matches, and also during away matches with teams who wear opposite colour kits. Over the years the kits have gone though several changes. The first kits from the clubs founding in 1892 to 1896 were blue and white quartered shirts with blue pants. In 1896 the colours changed to red shirts and white pants to differentiate between local rivals Everton who wore an all blue kit. The symbol of the city of Liverpool, the Liver Bird, was adopted as the club's crest in 1901. In 1964 then manager Bill Shankly decided to change the club's kit to the iconic all red that it is today. The home kit today is changed every year with a different design.

Sponsors

Liverpool were the first English football club to include sponsors on the front of their jerseys after agreeing to a deal with Hitachi in 1979. Their sponsorship deal with Carlsberg was the longest running deal in English top flight history, which lasted from 1992-2010. In 2009 Standard Chartered signed a £20,000,000 sponsorship deal with Liverpool that originally lasted until 2014. It was most recently extended in 2018, with a new £40,000,000 deal set to last until 2023.

Sleeve sponsors were introduced to the Premier League in 2017, and in the same year Western Union signed a five-year deal worth £25,000,000. This lasted only three years however, and they were replaced by Expedia in 2020.

Shirt Sponsors

  • 1979–1982: Hitachi
  • 1982–1988: Crown Paints
  • 1988–1992: Candy
  • 1992–2010: Carlsberg
  • 2010–Present: Standard Chartered

Sleeve Sponsors

  • 2017-2020: Western Union
  • 2020-Present: Expedia

Kit Manufacturers

Liverpool's kits have been made by American company, Nike since 2020, with the deal set to end in 2025.

  • 1973–1985: Umbro
  • 1985–1996: Adidas
  • 1996–2006: Reebok
  • 2006–2012: Adidas
  • 2012-2015: Warrior
  • 2015-2020: New Balance
  • 2020-Present: Nike

Kit history

1890s

1892-1896 1896-1900
Liverpool 1892-1896.gif Liverpool 1896-1900.gif


1900s

1900-1902 1902-1905 1905-1907 1907-1910
Liverpool 1900-1902.gif Liverpool 1903-1904.gif Liverpool 1905-1907.gif Liverpool 1907-1910.gif


1910s

1910-1931
Liverpool 1910-1931.gif


1930s

1931-1932 1932-1933 1933-1934 1933-1936
Liverpool 1931-1932.gif Liverpool 1932-1933.gif Liverpool 1933-1934.gif Liverpool 1934-1936.gif
1936-1940
Liverpool 1936-1940.gif


1940s

1931-1932 1932-1933 1933-1934 1933-1936
Liverpool 1931-1932.gif Liverpool 1932-1933.gif Liverpool 1933-1934.gif Liverpool 1934-1936.gif
1936-1940
Liverpool 1936-1940.gif


1940s

1944-1945 1945-1946 1946-1947 1947-1949
Liverpool 1944-1945.gif Liverpool 1945-1946.gif Liverpool 1946-1947.gif Liverpool 1947-1949.gif
1949-1951
Liverpool 1949-1951.gif

1950s

1951-1955 1955-1956 1956-1959 1959-1962
Liverpool 1951-1955poop.gif Liverpool 1955-1956.gif Liverpool 1955-1959.gif Liverpool 1959-1962.gif
* First kit to feature the Liverpool badge.


1960s

1962-1963 1963-1965 1965-1968 1968-1973
Liverpool 1962-1963.gif Liverpool 1963-1964.gif Liverpool 1964-1969.gif Liverpool 1969-1976.gif
* First all red kit - this was decided on after discussion between Bill Shankly and Rony Yeats. "He thought the colour scheme would carry psychological impact — red for danger, red for power. He came into the dressing room one day and threw a pair of red shorts to Ronnie Yeats. 'Get into those shorts and let’s see how you look,' he said. 'Christ, Ronnie, you look awesome, terrifying. You look 7ft tall.' 'Why not go the whole hog, boss?' I suggested. 'Why not wear red socks? Let’s go out all in red.' Shankly approved and an iconic kit was born."


1970s

1973-1974 1974-1975 1975-1976 1976-1979
Liverpool 1973-1974.gif Liverpool 1974-1975.gif Liverpool 1975-1976.gif Liverpool 1976-1979.gif
1979-1982
Liverpool 1979-1982.gif
* First kit to feature a sponsor.


1980s

1982-1983 1983-1985 1985-1986 1985-1987
Liverpool 1982-1983.gif Liverpool 1983-1985.gif Liverpool 1985-1986.gif Liverpool 1986-1987.gif
Liverpool Actually wore this shirt as well as the classic Cup Final winning '1 line Crown Paints' version on rare occasion in the 85/86 season aswell, albeit without the commerative double winning writing surrounding the Adidas emblem. The sponser had decided that the 'Crown Paints' advertising was too dificult to pick up on TV so adopted this on 2 lines along with the original 1 line version in 85-86 which was the original choice. They went on to just use this double lien version in the 86/87 however the commerative double writing soon vanished.
1987-1988 1988-1989 1989-1991
Liverpool 1987-1988.gif Liverpool 1988-1989.gif Liverpool 1989-1991.gif


1990s

1991-1992 1992-1993 1993-1995 1995-1996
Liverpool 1991-1992.gif Liverpool 1992-1993.gif Liverpool 1993-1995.gif Liverpool 1995-1996.gif
Kit changes sponsor to Carlsberg
1996-1998 1998-2000
Liverpool 1996-1998.gif Liverpool 1998-2000.gif

2000s

2000-2002 2002-2004 2004-2006 2006-2008
Liverpool 2000-2002.gif Liverpool 2002-2004.gif Liverpool 2004-2006.gif Liverpool 2006-2008.gif
* Final kit to be manufactured by Reebok.
* This kit was worn during the 2005 Champions League Final win over A.C. Milan.
First kit in a new contract with Adidas
2008-2010
Liverpool 2008-2009.gif
Final kit sponsored by Carlsberg.

2010s

2010-2012 2012-2013 2013-2014 2014-2015
Liverpool 2010-2011.gif Liverpool 2012-2013.gif Liverpool 2013-2014.gif 14-15homecartoon.jpg
First kit sponsored by Standard Chartered, after the Carlsberg contract expired. First kit made by Warrior, after the contract with Adidas expired. Final kit made by Warrior, after the footballing branch was disbanded and taken over by New Balance.
2015-2016 2016-2017 2017-2018 2018-2019
NBHome.jpg Liverpool 2016-2017-1st.gif 17-18Home.gif 18-19Home.gif
First kit made by New Balance. Featured special '125 year' crest.
2019-2020
2019-20home.gif
Final kit made by New Balance.

2020s

2020-21
2020-21Home.gif
First kit made by Nike
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